{"id":5702,"date":"2020-04-07T20:17:00","date_gmt":"2020-04-07T20:17:00","guid":{"rendered":"https:\/\/www.dinsmore.com\/?post_type=publications&#038;p=5702"},"modified":"2025-11-21T19:50:47","modified_gmt":"2025-11-21T19:50:47","slug":"best-practices-for-managing-international-trademark-portfolios","status":"publish","type":"publications","link":"https:\/\/www.dinsmore.com\/publications\/best-practices-for-managing-international-trademark-portfolios\/","title":{"rendered":"Best Practices for Managing International Trademark Portfolios"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"615\" src=\"https:\/\/www.dinsmore.com\/wp-content\/uploads\/2020\/04\/IP.png\" alt=\"Law files\" class=\"wp-image-5713\" srcset=\"https:\/\/www.dinsmore.com\/wp-content\/uploads\/2020\/04\/IP.png 1060w, https:\/\/www.dinsmore.com\/wp-content\/uploads\/2020\/04\/IP.png?resize=300,174 300w, https:\/\/www.dinsmore.com\/wp-content\/uploads\/2020\/04\/IP.png?resize=768,446 768w, https:\/\/www.dinsmore.com\/wp-content\/uploads\/2020\/04\/IP.png?resize=1024,594 1024w\" sizes=\"auto, (max-width: 1060px) 100vw, 1060px\" \/><\/figure>\n\n\n\n<p>Dinsmore intellectual property attorneys Jimmy Theo and Jim Dimitrijevs wrote the following article, which was published in the Intellectual Property and Technology Law Journal.&nbsp;<\/p>\n\n\n\n<p><em>&#8220;Managing international trademark portfolios in the age of globalization can be a fickle endeavor. E-commerce has blown the top off traditional thinking as it relates not only to advising clients on what and where to file, but also regarding how to strategically maintain those filings in the face of an increasingly crowded and adversarial global marketplace. Uncertainty in the market, such as the U.S. Chinese trade war, has caused its share of concern. However, there are still opportunities to expand brands globally.&#8221;<\/em><\/p>\n\n\n\n<p>To read the full article, <a href=\"https:\/\/usfblogs.usfca.edu\/iptlj\/articles\/volume-24-issue-1-articles\/\">click here<\/a>, or click the &#8220;Download a PDF&#8221; button below.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dinsmore intellectual property attorneys Jimmy Theo and Jim Dimitrijevs wrote the following article, which was published in the Intellectual Property and Technology Law Journal.&nbsp; &#8220;Managing international trademark portfolios in the age of globalization can be a fickle endeavor. E-commerce has blown the top off traditional thinking as it relates not only to advising clients on\u2026<\/p>\n","protected":false},"author":8,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"publication-type":[8],"class_list":["post-5702","publications","type-publications","status-publish","format-standard","hentry","publication-type-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Best Practices for Managing International Trademark Portfolios - Dinsmore &amp; Shohl<\/title>\n<meta name=\"description\" content=\"Best Practices for Managing International Trademark Portfolios Read insights and legal analysis from attorneys at Dinsmore &amp; Shohl LLP.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dinsmore.com\/publications\/best-practices-for-managing-international-trademark-portfolios\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practices for Managing International Trademark Portfolios\" \/>\n<meta property=\"og:description\" content=\"Best Practices for Managing International Trademark Portfolios Read insights and legal analysis from attorneys at Dinsmore &amp; Shohl LLP.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dinsmore.com\/publications\/best-practices-for-managing-international-trademark-portfolios\/\" \/>\n<meta property=\"og:site_name\" content=\"Dinsmore &amp; Shohl\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-21T19:50:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dinsmore.com\/wp-content\/uploads\/2020\/04\/IP.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dinsmore.com\/publications\/best-practices-for-managing-international-trademark-portfolios\/\",\"url\":\"https:\/\/www.dinsmore.com\/publications\/best-practices-for-managing-international-trademark-portfolios\/\",\"name\":\"Best Practices for Managing International Trademark Portfolios - Dinsmore &amp; Shohl\",\"isPartOf\":{\"@id\":\"https:\/\/www.dinsmore.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dinsmore.com\/publications\/best-practices-for-managing-international-trademark-portfolios\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dinsmore.com\/publications\/best-practices-for-managing-international-trademark-portfolios\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dinsmore.com\/wp-content\/uploads\/2020\/04\/IP.png\",\"datePublished\":\"2020-04-07T20:17:00+00:00\",\"dateModified\":\"2025-11-21T19:50:47+00:00\",\"description\":\"Best Practices for Managing International Trademark Portfolios Read insights and legal analysis from attorneys at Dinsmore & Shohl LLP.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dinsmore.com\/publications\/best-practices-for-managing-international-trademark-portfolios\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dinsmore.com\/publications\/best-practices-for-managing-international-trademark-portfolios\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dinsmore.com\/publications\/best-practices-for-managing-international-trademark-portfolios\/#primaryimage\",\"url\":\"https:\/\/www.dinsmore.com\/wp-content\/uploads\/2020\/04\/IP.png\",\"contentUrl\":\"https:\/\/www.dinsmore.com\/wp-content\/uploads\/2020\/04\/IP.png\",\"width\":1060,\"height\":615},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dinsmore.com\/publications\/best-practices-for-managing-international-trademark-portfolios\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dinsmore.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best Practices for Managing International Trademark Portfolios\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dinsmore.com\/#website\",\"url\":\"https:\/\/www.dinsmore.com\/\",\"name\":\"Dinsmore & Shohl\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.dinsmore.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dinsmore.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dinsmore.com\/#organization\",\"name\":\"Dinsmore & Shohl\",\"url\":\"https:\/\/www.dinsmore.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dinsmore.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dinsmore.com\/wp-content\/uploads\/2025\/12\/Dinsmore-Final-Logo-Navy.svg\",\"contentUrl\":\"https:\/\/www.dinsmore.com\/wp-content\/uploads\/2025\/12\/Dinsmore-Final-Logo-Navy.svg\",\"width\":413,\"height\":54,\"caption\":\"Dinsmore & Shohl\"},\"image\":{\"@id\":\"https:\/\/www.dinsmore.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Best Practices for Managing International Trademark Portfolios - Dinsmore &amp; Shohl","description":"Best Practices for Managing International Trademark Portfolios Read insights and legal analysis from attorneys at Dinsmore & Shohl LLP.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dinsmore.com\/publications\/best-practices-for-managing-international-trademark-portfolios\/","og_locale":"en_US","og_type":"article","og_title":"Best Practices for Managing International Trademark Portfolios","og_description":"Best Practices for Managing International Trademark Portfolios Read insights and legal analysis from attorneys at Dinsmore & Shohl LLP.","og_url":"https:\/\/www.dinsmore.com\/publications\/best-practices-for-managing-international-trademark-portfolios\/","og_site_name":"Dinsmore &amp; Shohl","article_modified_time":"2025-11-21T19:50:47+00:00","og_image":[{"url":"https:\/\/www.dinsmore.com\/wp-content\/uploads\/2020\/04\/IP.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dinsmore.com\/publications\/best-practices-for-managing-international-trademark-portfolios\/","url":"https:\/\/www.dinsmore.com\/publications\/best-practices-for-managing-international-trademark-portfolios\/","name":"Best Practices for Managing International Trademark Portfolios - Dinsmore &amp; Shohl","isPartOf":{"@id":"https:\/\/www.dinsmore.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dinsmore.com\/publications\/best-practices-for-managing-international-trademark-portfolios\/#primaryimage"},"image":{"@id":"https:\/\/www.dinsmore.com\/publications\/best-practices-for-managing-international-trademark-portfolios\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dinsmore.com\/wp-content\/uploads\/2020\/04\/IP.png","datePublished":"2020-04-07T20:17:00+00:00","dateModified":"2025-11-21T19:50:47+00:00","description":"Best Practices for Managing International Trademark Portfolios Read insights and legal analysis from attorneys at Dinsmore & Shohl LLP.","breadcrumb":{"@id":"https:\/\/www.dinsmore.com\/publications\/best-practices-for-managing-international-trademark-portfolios\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dinsmore.com\/publications\/best-practices-for-managing-international-trademark-portfolios\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dinsmore.com\/publications\/best-practices-for-managing-international-trademark-portfolios\/#primaryimage","url":"https:\/\/www.dinsmore.com\/wp-content\/uploads\/2020\/04\/IP.png","contentUrl":"https:\/\/www.dinsmore.com\/wp-content\/uploads\/2020\/04\/IP.png","width":1060,"height":615},{"@type":"BreadcrumbList","@id":"https:\/\/www.dinsmore.com\/publications\/best-practices-for-managing-international-trademark-portfolios\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dinsmore.com\/"},{"@type":"ListItem","position":2,"name":"Best Practices for Managing International Trademark Portfolios"}]},{"@type":"WebSite","@id":"https:\/\/www.dinsmore.com\/#website","url":"https:\/\/www.dinsmore.com\/","name":"Dinsmore & Shohl","description":"","publisher":{"@id":"https:\/\/www.dinsmore.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dinsmore.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dinsmore.com\/#organization","name":"Dinsmore & Shohl","url":"https:\/\/www.dinsmore.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dinsmore.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.dinsmore.com\/wp-content\/uploads\/2025\/12\/Dinsmore-Final-Logo-Navy.svg","contentUrl":"https:\/\/www.dinsmore.com\/wp-content\/uploads\/2025\/12\/Dinsmore-Final-Logo-Navy.svg","width":413,"height":54,"caption":"Dinsmore & Shohl"},"image":{"@id":"https:\/\/www.dinsmore.com\/#\/schema\/logo\/image\/"}}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dinsmore.com\/wp-json\/wp\/v2\/publications\/5702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dinsmore.com\/wp-json\/wp\/v2\/publications"}],"about":[{"href":"https:\/\/www.dinsmore.com\/wp-json\/wp\/v2\/types\/publications"}],"author":[{"embeddable":true,"href":"https:\/\/www.dinsmore.com\/wp-json\/wp\/v2\/users\/8"}],"version-history":[{"count":4,"href":"https:\/\/www.dinsmore.com\/wp-json\/wp\/v2\/publications\/5702\/revisions"}],"predecessor-version":[{"id":61447,"href":"https:\/\/www.dinsmore.com\/wp-json\/wp\/v2\/publications\/5702\/revisions\/61447"}],"wp:attachment":[{"href":"https:\/\/www.dinsmore.com\/wp-json\/wp\/v2\/media?parent=5702"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dinsmore.com\/wp-json\/wp\/v2\/tags?post=5702"},{"taxonomy":"publication-type","embeddable":true,"href":"https:\/\/www.dinsmore.com\/wp-json\/wp\/v2\/publication-type?post=5702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}